Successful completion of 1st Year in a recognized BA in Journalism and Mass Communication or equivalent program.
Development Communication
Concepts and theories
Role of media in rural development, health, education
Government campaigns (e.g., Swachh Bharat, Digital India)
Advertising: Principles and Practice
Types of advertising (Print, Digital, Broadcast)
Ad copywriting and campaign planning
Ethics in advertising
Public Relations
History and scope of PR
PR tools and techniques
Crisis communication and corporate image building
Media Research
Introduction to research methods
Survey, content analysis, and focus groups
Preparing research reports
Practical – Advertising or PR Campaign Project
Creating real or mock ad/PR campaigns
Presentation and evaluation
Digital Media and Online Journalism
Blogging, vlogging, podcasts
Mobile journalism (MoJo)
Introduction to social media algorithms and analytics
Film and Television Studies
Basics of film theory
Evolution of Indian cinema
Television genres and formats
Media Management
Ownership patterns of media houses
Revenue models (subscription, ads)
Media planning and budgeting
Communication Theories
Agenda Setting, Cultivation, Uses & Gratification
Spiral of Silence, Hypodermic Needle Theory
Application of theories to real-world media
Practical – Video Production / Short Film
Scripting, shooting, editing (basic level)
Team-based project
Submission in digital format
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