Welcome to SARASWATI VOCATIONAL AND EDUCATIONAL COLLEGE

SARASWATI VOCATIONAL & EDUCATIONAL COLLEGE          "Here Skills Meet Success."       "Craft Your Future with Confidence."

 
Diploma IN JOURNALISM AND MASS COMMUNICATION(2ND YEAR) ( M-DJMC02 )

BASIC INFORMATION

  • Course Fees : 0.00 0.00/-
  • Course Duration : 1 YEAR
  • Minimum Amount To Pay : Rs.0.00

Eligibility

Academic Progression:

    • Successful completion of 1st Year in a recognized BA in Journalism and Mass Communication or equivalent program.


Syllabus:

Semester 3: Intermediate Media Skills and Analysis

  1. Development Communication

    • Concepts and theories

    • Role of media in rural development, health, education

    • Government campaigns (e.g., Swachh Bharat, Digital India)

  2. Advertising: Principles and Practice

    • Types of advertising (Print, Digital, Broadcast)

    • Ad copywriting and campaign planning

    • Ethics in advertising

  3. Public Relations

    • History and scope of PR

    • PR tools and techniques

    • Crisis communication and corporate image building

  4. Media Research

    • Introduction to research methods

    • Survey, content analysis, and focus groups

    • Preparing research reports

  5. Practical – Advertising or PR Campaign Project

    • Creating real or mock ad/PR campaigns

    • Presentation and evaluation


Semester 4: Media Production and Culture

  1. Digital Media and Online Journalism

    • Blogging, vlogging, podcasts

    • Mobile journalism (MoJo)

    • Introduction to social media algorithms and analytics

  2. Film and Television Studies

    • Basics of film theory

    • Evolution of Indian cinema

    • Television genres and formats

  3. Media Management

    • Ownership patterns of media houses

    • Revenue models (subscription, ads)

    • Media planning and budgeting

  4. Communication Theories

    • Agenda Setting, Cultivation, Uses & Gratification

    • Spiral of Silence, Hypodermic Needle Theory

    • Application of theories to real-world media

  5. Practical – Video Production / Short Film

    • Scripting, shooting, editing (basic level)

    • Team-based project

    • Submission in digital format