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Diploma IN RETAIL MANAGEMENT(2ND YEAR) ( M-DRM02 )

BASIC INFORMATION

  • Course Fees : 0.00 0.00/-
  • Course Duration : 1 YEAR
  • Minimum Amount To Pay : Rs.0.00

Eligibility for 2nd Year – Retail Management

Academic Requirement:

  • Completion of 1st Year in Retail Management from a recognized institution.

  • All foundational subjects (retail basics, store ops, consumer behavior, etc.) should be passed.


Syllabus


Semester 3: Retail Operations & Marketing Strategy

  1. Retail Supply Chain Management

    • Procurement and vendor management

    • Inventory and warehouse management

    • Distribution and logistics in retail

  2. Retail Marketing and Promotion

    • Advertising and sales promotion

    • In-store marketing strategies

    • Event-based and seasonal marketing

  3. Financial Aspects of Retail

    • Budgeting and retail costing

    • Profit margins and markups

    • Retail pricing strategies

  4. Human Resource Management in Retail

    • Staff recruitment and training

    • Team leadership in retail outlets

    • Motivation and performance evaluation

  5. E-commerce and Digital Retailing

    • Online retail platforms

    • Omnichannel retailing

    • Customer experience in digital space

  6. Retail Analytics (Basics)

    • Use of data in retail decisions

    • Sales forecasting

    • KPIs in retail performance

  7. Practical/Project Work – III

    • Case study on retail marketing

    • Product display planning and promotion strategy


Semester 4: Retail Strategy & Customer Engagement

 

  1. Retail Strategy and Planning

    • Location strategy

    • Franchising and expansion models

    • SWOT and competitor analysis

  2. Visual Merchandising – Advanced

    • Planograms and planogram software

    • Retail branding through displays

    • Theme-based visual strategy

  3. Consumer Laws & Retail Ethics

    • Consumer protection act

    • Ethical sourcing and selling

    • Labor and billing compliance

  4. Customer Experience Management

    • Customer journey mapping

    • Feedback systems

    • Loyalty programs and CRM software

  5. Entrepreneurship in Retail

    • Business planning for retail startups

    • Franchising opportunities

    • Capital and licensing needs

  6. Internship / Industry Training

    • 4–6 week internship in a retail chain

    • Experience in departments like sales, logistics, merchandising

    • Internship report + viva or presentation

  7. Capstone Project

    • End-to-end retail business plan or case study