Welcome to SARASWATI VOCATIONAL AND EDUCATIONAL COLLEGE

SARASWATI VOCATIONAL & EDUCATIONAL COLLEGE          "Here Skills Meet Success."       "Craft Your Future with Confidence."

 
Diploma IN RETAIL MANAGEMENT(1ST YEAR) ( M-DRM01 )

BASIC INFORMATION

  • Course Fees : 0.00 0.00/-
  • Course Duration : 1 YEAR
  • Minimum Amount To Pay : Rs.0.00

Eligibility Criteria 

Academic Requirement:

  • Passed 10+2 (Higher Secondary) or equivalent from a recognized board.

  • Students from any stream (Arts, Commerce, or Science) are eligible.

Age Limit:

  • Minimum: 17 years

  • No strict upper age


Syllabus


Semester 1: Fundamentals of Retailing

  1. Principles of Retail Management

    • History and evolution of retail

    • Retail formats and types

    • Retail industry structure

  2. Consumer Behavior

    • Buying decision process

    • Types of consumers

    • Factors influencing consumer behavior

  3. Retail Store Operations – I

    • Store layout and design

    • Merchandising display

    • Basic stock handling

  4. Business Communication

    • Verbal and non-verbal communication

    • Writing emails, reports, and memos

    • Customer communication techniques

  5. Basics of Marketing

    • Marketing mix (4Ps)

    • Product life cycle

    • Branding and packaging

  6. IT in Retail

    • Introduction to retail billing and POS

    • Barcode scanning and inventory tracking

    • Basics of MS Excel for retail analytics

  7. Practical Training – I

    • In-store observations

    • Retail display exercises

    • Roleplays in customer interaction


Semester 2: Sales and Retail Management Processes

  1. Retail Store Operations – II

    • Inventory control

    • Store safety and security

    • Loss prevention

  2. Visual Merchandising

    • Window displays

    • Store ambiance and signage

    • Color, lighting, and fixture planning

  3. Customer Relationship Management (CRM)

    • Customer service principles

    • Loyalty programs

    • Handling returns and complaints

  4. Retail Selling Techniques

    • Steps in the selling process

    • Upselling and cross-selling

    • Personal selling skills

  5. Retail Logistics and Supply Chain Basics

    • Procurement, warehousing, distribution

    • Role of logistics in retail

    • Vendor relationships

  6. Field Visit / Industry Interaction

    • Visit to a retail chain/store

    • Interaction with retail managers

    • Mini report or presentation

  7. Practical Training – II

    • Hands-on POS/billing demo

    • Visual merchandising project

    • Mock customer handling